Fundraising

A Fundraise in Worth is the investment campaign component of a project. Fundraises allow you to tell your story, showcase your track record, manage investor relationships, and optionally create public promotional pages to attract capital.

What is a Fundraise?

Every project has a fundraise that includes:

• Story - Your narrative and why investors should care
• Track Record - Historical revenue and performance data
• Investor Pipeline - Lead tracking and bid management
• Documents - Term sheets and legal agreements
• Media - Videos, audio, and images
• Promo Site - Optional public-facing promotional page

We work with creators to customize content and confidentiality settings for each fundraise based on your specific needs.

Fundraise Dashboard

The Fundraising tab in your project provides six main sections:

1. Story Tab

Tell your story to potential investors.

What to Include:

• Artist background and accomplishments
• Vision for the catalog or release
• Why you're raising capital
• How funds will be used
• Market opportunity and differentiation

2. Track Record Tab

Display revenue history and performance data of your Worth projects to potential investors. Link an artist to the project to have their track record appear as part of the fundraise. Contact the Worth team if you want to add historical performance data for songs not registered with Worth.

3. Investors Tab

Manage your complete investor pipeline and track investment activity. The Investors tab shows different views depending on your role:

My Investment (All Users)

Shows your organization's investment activity:

What You See:

• Your organization name
• Interest level (dollar amount + percentage)
• Ownership stake (if finalized)
• Status (Lead, Active, Finalized, Canceled)

Actions You Can Take:

• Submit Interest - Enter investment amount and comments
• Revise Interest - Update your bid while status is Lead or Active
• View Status - Track where you are in the pipeline

When You Can Act:

• Status is Lead or Active
• Fundraise is open
• Your organization has appropriate permissions

When You Cannot Act:

• Status is Finalized (deal is closed and locked)
• Status is Canceled (no longer active)
• Fundraise is closed

Project Investors (Admins Only)

Full investor pipeline management:

What Admins See:

• All investor organizations
• Email-only leads (not yet signed up)
• Interest levels and bids
• Computed ownership percentages
• Project membership status
• Accreditation information

Pipeline Statuses:

Status	Meaning	Project Access	Can Submit Bids
Lead	Initial interest expressed or invited	❌ No access	❌ No
Active	Organization is a project member	✅ Has view access	✅ Yes
Finalized	Deal closed, ownership recorded	✅ Retains access	❌ No (locked)
Canceled	Designated inactive	❌ Access revoked	❌ No

Admin Actions:

• Change investor status
• Invite organizations to the project
• View accreditation attestations
• Manage the pipeline
• Finalize deals

Status Transitions:

• Lead → Active - Organization becomes project member, can now submit bids
• Active → Finalized - Deal closes, ownership percentage recorded, bid locked
• Any → Canceled - Investor removed from pipeline, access revoked

Finalized (All Users)

Displays confirmed ownership percentages:

What You See:

• Organization name
• Ownership percentage
• Role (typically Project Investor)
• Date finalized

This section shows the final cap table once deals are closed.

4. Documents Tab

Private document management for project members.

Document Management:

• Upload files directly to Worth
• Link external URLs for high-security documents
• Edit document metadata (filename, description, type)
• Delete documents when no longer needed

Access Control:

• Documents are private to project members
• Downloads use secure signed URLs
• Permissions are checked before access is granted

Common Document Types:

• Term sheets
• Investment agreements
• Financial projections
• Due diligence materials
• Legal contracts

5. Media Tab

Display multimedia content to tell your story visually.

Supported Media Types:

Videos

• YouTube embeds
• Automatically formatted for display
• Great for music videos, interviews, or teasers

Audio

• Spotify embeds
• Showcase your music directly
• Allow investors to hear the catalog

Images

• Image gallery with carousel
• Album artwork, press photos, performance shots
• Multiple images in organized displays

6. Promo Site Tab

Manage your optional public promotional fundraise page.

What is a Promo Site? A public-facing page that showcases your fundraise to potential investors who aren't yet project members.

Visibility: Promo sites are only shown when your fundraise visibility is set to "public."

What's Included on Promo Sites:

• Story and highlights
• Track record (if you choose to display)
• Media gallery
• Public documents (separate from private project documents)
• Investment terms and process
• Call-to-action for investors

Important: Documents and investment terms uploaded to the promo site must be acceptable for public viewing. Contact the Worth team if you need to change the visibility of a promo site or adjust what's publicly displayed.

Investor Journey

Understanding how investors flow through your fundraise:

Stage 1: Discovery

Public Interest (Promo Site):

1. Investor discovers your public fundraise page
2. Clicks "Invest" button
3. Fills out form with:
   • Email, name, company
   • Accreditation attestation
   • Optional bid amount and comments
4. Becomes a "Lead" in your pipeline

Direct Invitation:

1. You identify a potential investor
2. Invite them via email or organization search
3. They receive invitation to join project
4. They accept and become a "Lead"

Stage 2: Active Engagement

Lead → Active:

1. Admin changes status to "Active" OR investor accepts project invite
2. Organization added to project with Project Investor role
3. Investor gains view access to project
4. Can now submit and revise bids
5. Can view documents and track record

During Active Status:

• Investors can submit interest (dollar amount + percentage)
• Investors can revise bids multiple times
• Admins see all bids in the pipeline
• Negotiations happen (often offline)

Stage 3: Closing

Active → Finalized:

1. Terms are agreed upon
2. Admin changes status to "Finalized"
3. System creates ownership record
4. Bid is locked (no more revisions)
5. Investor retains project access
6. Ownership appears in Finalized section

Stage 4: Management

Post-Close:

• Finalized investors see ongoing project updates
• Can view revenue data as it comes in
• Maintain Project Investor access
• Tracked in cap table

If Canceled:

• Status changed to "Canceled"
• Project access revoked
• Removed from pipeline
• Can be re-invited later if circumstances change

Interest Level

Investment interest levels on Worth are generally non-binding expressions of interest. Final terms are negotiated and documented through legal agreements uploaded to the Documents section.

Working with Worth

Custom Configurations

We work with creators to customize:

• Content sections and layout
• Confidentiality settings
• Investment terms and structure
• Public vs. private visibility
• Custom branding and messaging

Support Services

The Worth team can help with:

• Structuring your fundraise
• Setting appropriate valuations
• Investor relations best practices
• Legal document templates
• Marketing your opportunity

Contact the Worth team to discuss your specific fundraising needs and configurations.

Common Questions

Can I run multiple fundraises? Each project has one fundraise, but you can create multiple projects for different catalogs or funding rounds.

What if I want to keep revenue data private? You can choose what to display on public promo sites. Private data is only shown to project members.

How do I qualify investors? Investors self-attest to accreditation. You're responsible for verifying investor qualifications per securities regulations.

Can I change investment terms mid-campaign? Yes, but communicate changes clearly to active investors. Major changes may require notifying leads as well.

What happens if my fundraise doesn't reach its goal? You control when and how to close your fundraise. There's no automatic closure or all-or-nothing requirement.

How do I close my fundraise? Contact the Worth team to discuss closing your fundraise and finalizing all investor relationships.