Fundraising
Worth helps you raise capital for your music projects by managing your investor pipeline and optionally showcasing your opportunity on a public promotional site.
Understanding Fundraising on Worth
There are two key parts to fundraising:
- Project Finances - The internal tools for managing your fundraise and investors (accessed through your project dashboard)
- Public Promo Site - An optional public-facing page that showcases your opportunity to attract investors
Part 1: Managing Your Fundraise (Project Dashboard)
Your project's Finances tab is where you manage the fundraising campaign internally. This is only visible to project members.
What's in the Finances Tab
Fundraise Settings:
- Fundraising goal
- Minimum investment amount
- Ownership percentage on sale
- Investment type and terms
Investor Pipeline:
- Track all potential and confirmed investors
- See interest levels and bids
- Update investor statuses
- Finalize deals
Investor Pipeline Management
The pipeline shows different views based on your role:
My Investment (All Users)
If you're invited to invest in a project, you'll see your own investment activity:
- Your organization's interest level
- Status (Lead, Active, Finalized, Canceled)
- Ability to submit or revise bids when status allows
Investor Pipeline (Project Admins Only)
Project admins see the full pipeline:
| Status | Meaning | Can Submit Bids |
|---|---|---|
| Lead | Initial interest or invited | No |
| Active | Organization is a project member | Yes |
| Finalized | Deal closed and locked | No |
| Canceled | Designated inactive | No |
Admin Actions:
- Change investor status
- Invite organizations to the project
- View and manage all bids
- Finalize deals
Investor Journey
Stage 1: Discovery
- Investor finds your opportunity (via the public promo site or direct invitation)
- Submits interest or gets added as a Lead
Stage 2: Active Engagement
- Admin moves investor status to Active (or investor accepts project invite)
- Investor becomes a project member with limited access
- Can now submit and revise investment bids
- Can view documents shared with investors
Stage 3: Closing
- Terms are agreed upon (often negotiated offline)
- Admin finalizes the deal
- Ownership is recorded and bid is locked
Stage 4: Post-Close
- Finalized investors retain project access
- Can view ongoing project updates and revenue data
- Tracked in the cap table
Part 2: Public Promo Site
The public promo site is an optional public-facing page that showcases your fundraising opportunity to potential investors who aren't yet project members.
Accessing Your Promo Site
If your fundraise visibility is set to "public," your promo site is available at:
/fundraise/[your-fundraise-slug]
Contact Worth to set up or adjust your promo site visibility.
What's on the Public Promo Site
Story Tab: Your narrative about the opportunity—why investors should care, artist background, vision for the catalog, how funds will be used.
Documents Tab: Public documents you've uploaded for potential investors. These are separate from private project documents and should only contain information you're comfortable sharing publicly.
Media Tab:
- Spotify embeds: Let investors hear the music
- YouTube embeds: Music videos, interviews, teasers
- Image gallery: Album artwork, press photos, performance shots
Investment Details (Sidebar):
- Fundraising goal
- Minimum investment
- Ownership percentage on sale
- Ownership per $1,000 invested
Contact Worth to Invest Button: Interested investors click this to express their interest. They'll fill out a form with their contact info and optional investment amount, and become a Lead in your pipeline.
Public vs. Private Content
| Content Type | Where to Upload | Who Sees It |
|---|---|---|
| Public promo content | Promo Site setup | Anyone on the internet |
| Documents for active investors | Project → Uploads tab | Project members only |
| Full investor pipeline | Project → Finances tab | Project admins only |
Important: Only upload documents to the public promo site that you're comfortable sharing with anyone. Confidential materials should go in the private Project → Uploads tab.
Working with Worth
Custom Configurations
Worth works with you to customize your fundraise:
- Content sections and layout
- Visibility settings (public vs. private)
- Investment terms and structure
- Custom branding and messaging
Support Services
The Worth team can help with:
- Setting up your promo site
- Structuring your fundraise
- Investor relations best practices
- Marketing your opportunity
Contact Worth at platform@getworth.co to discuss your fundraising needs.
Common Questions
Can I run multiple fundraises? Each project has one fundraise. Create separate projects for different catalogs or funding rounds.
How do I make my promo site public? Contact Worth to adjust your fundraise visibility settings.
What if I want to keep revenue data private? Revenue data is not shown on public promo sites. Only project members with appropriate permissions see financial details.
How do I qualify investors? Investors self-attest to accreditation through the intake form. You're responsible for verifying qualifications per securities regulations.
What happens if my fundraise doesn't reach its goal? You control when and how to close your fundraise. There's no automatic closure or all-or-nothing requirement.
How do I close my fundraise? Contact Worth to discuss closing your fundraise and finalizing investor relationships.
Questions? Contact Worth support at platform@getworth.co